12 Marketing Ideas to Try Out for Your Pediatrics Practice in 2019
By now I’m sure you’ve read numerous posts about your practice’s marketing strategy for this year. Although it’s beneficial and important to lay all of this before the end of the previous year, that doesn’t work for everyone.
If you are still working on your marketing plan for this year – or you are just open to new ideas – this is a post for you.
We love to see what other practices are doing – that is one of the greatest resources we have, watching each other. We can see what worked and what didn’t. Who stepped outside the box and who fell on their face. Every great marketing campaign started with an idea from somewhere. And maybe this is that somewhere!
Here are 12 marketing ideas to try out for your pediatrics practice this year.
Review your existing strategy (and if you don’t have one, make one).
The beginning part of any year is a good time to look at what you have planned and see if anything needs to be tweaked as we move forward into 2019. And don’t worry if you don’t have a marketing plan at all – it’s never too late to get started on one!
Focus on your best performing social media platform.
What platforms are you currently using? Do you see one (or two) out-performing the rest? Stop wasting time on the ones that aren’t working and focus on the one or two that are. It will save you time and give you time to focus on that core community.
Create an editorial calendar.
We create editorial calendars 30 days in advance, so we know what is going to post when – because you have to have a purpose behind every action you do. You can do this one or two weeks in advance if it’s easier, but have a plan and be purposeful about it!
Put your patients (current or soon-to-be) first.
There’s a rebellion coming, and your marketing will soon be in your patient’s hands. Put their needs first – answer their questions and stop pushing why you are better.
Get involved in something locally this year.
Not only is personal philanthropy important, but having your practice involved is too. However, do it for the right reasons. Don’t do it to get your logo on a banner or your name mentioned in an article. Do it with a servant’s heart and you will be rewarded.
Use your data to guide your decisions.
Study your social media insights, Google Analytics, and email marketing reports and see what your audience is doing. What type of content are they clicking on? What are they responding to? Let these results help guide what you need to provide in your content marketing strategy.
Start a referral program.
In a time when customer loyalty is at an all-time low, reward the loyal patients you have by offering rewards and incentives when they refer their friends and family!
Add a photo booth in your practice.
We know ALL about HIPAA rules and patient privacy, however you can still do this and not be in violation of those. You can set up a place for patients to take pictures and post to their social media! Use a backdrop with your logo, or just a plain wall with some props. This is an easy way for your patients to share the love about you on social media.
Get stickers printed.
If you’ve been to a coffee shop, chances are you’ve seen laptops covered in brand stickers. Why not get some of your own and hand them out! The kids will LOVE them!
Get in front of the camera.
Video is here whether we like it or not, so grin and bear it and get in front of the camera! Your patients want to see you (and/or your staff), so take them on a tour, or just say hi. You can even do it very easily and take advantage of Instagram Stories.
Get your staff involved.
Employee advocacy is huge. Get your staff involved in sharing content – and creating it as well! It will show off your practice online and can provide some light-hearted entertainment as well.
This will forever be an idea because it’s what marketing is becoming – personalization, making the user experience unique. From emails, to ad campaigns, make sure you are tailoring your efforts specifically to them, the patients.
What ideas will you be taking advantage of this year? Share with us some of your favorites that either worked for you or someone you know!