Top

Business

I love the phrase that appearances are not always what they appear to be. That is so true in the marketing world. In this 'world', it’s our job to sell and promote - and some use smoke and mirrors to make it work. There’s an emerging trend in the marketing world - specialists over the traditional agency. Agencies - marketing and advertising - are seeing a nationwide decline in favor of marketing being moved in-house or outsourced...

Stats and analytics are the backbone of any good marketing campaign. If you are not using these to plan and review your pediatric practice marketing campaigns, now is the best time to start! Even if your marketing strategy is done, it does not hurt to always look at it and change things as the year progresses based on the results you see from your current campaigns. While reading through stats from the past year, these are the...

I get bombarded with questions about social media all the time. In Walmart. The school pick-up line. Church. Social media is what I’m known for. Last month, a good friend of mine in the business did a round-up of the top social media questions she gets asked and posted them on her blog, so in the spirit of share, and share alike, I thought I would do the same. The timing is quite fitting. I recently...

I’m going start with a statement you may not agreement with - your success when using social media for your practice is not always going to translate into dollars and cents. Yes, your return on your social media marketing will not always be money. Let that sink in. If you think you are going to make thousands of dollars for your business by using social media to market it, you are wrong. The chances are very high that...

Send this to a friend